We have been asked multiple times by business owners how do I market my London business online. This is something that every business owner wants to achieve, but in reality it becomes a hurdle for so many business owners. We know for a fact that everyone wants to market their business online but each individual has a very crucial question of how do i do that? What’s the best way to advertise?
Let’s begin by first introducing what type of marketing strategies are available and which one should a business be using. Here are a few marketing strategies that we basically use in person:
- Publishing videos online
- Email marketing
- Publishing podcasts
- Publishing content
- Content distribution
- PR press releases
- Search Engine marketing (PPC)
- Facebook Marketing
- Search engine Optimization (SEO)
What is publishing videos online and how does it work?
Publishing videos online can be very effective but it is very time consuming. So basically what we men by publishing videos online is, preparing video and uploading the video on youtube.com or any other social media platform. For many business owners this can be challenging because they either do not have the tools to record a professional video or they hesitate to be on cam.
So most of the time, these individuals prefer hiring a video production company to record a professional video for their business.
What is Email marketing and how can an individual do this?
Email marketing is basically sending out emails to individuals or business owners introducing services or products that you offer. To find these emails is not an easy task as it requires a lot of time. You can basically go out there and search on Google, then get a few sites and look for the contact us form and start emailing these individuals. So spending time finding as many emails as you want will require time and manpower.
What is a podcast and is this important for my business?
Podcasts are basically recordings made by a company owner of staff. These podcasts can be published on different website or maybe on podcasts sites. Podcasts can be very effective if they are educational. So, this basically just depends on what type of business you run. Say for example, if you were running a tutorial centre or an IB English Centre. It would be worthwhile if you frequently publish tutorial podcast giving crucial information to the parents and students. This will definitely increase brand recognition and attract new students to your business.
How effective is Publishing content Online?
Content publishing is good for any business, but how do people find your content is the biggest question raised. We know for a fact that bloggers publish 7.5 million posts each day. This makes it nearly impossible for people to find your posts online unless you are in a very unique niche that not so many people are writing about. We suggest that you take your time and do some research on how can you write the most informational content out there which can help the user acquire something new. People love to learn new things and this can be a strong signal for Google to rank your article online.
What is content distribution?
Content distribution is a method of how you advertise your content online. Many businesses write informational content about a product off service and then they start sharing their content online through social media websites and blogs. Remember that users online prefer tutorials on how to use a product and what is the life of the product. They also want to know about the quality and durability of the products as well. So, the more information you can feed the user the better chances your post will be found online.
How are press releases published?
From what we know there are many different platforms online from publishing press releases. Let me give you an example of one press release company that we use to publish content online. PR News Wire seems to do a great job in publishing stories about a company or a service. so if you planning to publish a press release online we suggest you to approach News Wire.
Why is search engine marketing important?
Most digital marketing companies in London use this method to advertise their business online. Many of them do not just use (SEM) Search engine marketing, but they also use (SEO) Search engine optimization. We believe that SEO is the advertising startegy that works and the return on investment is massive.
SEO is not an easy thing to do so it takes months and even years to give you massive results. So therefor people choose to use SEM although it is super expensive because you have to pay per click. Google uses a platform that people can register in and start advertising within minutes. This platform is called Google adwords. All you have to do is create an account choose a payment method and start advertising online. If you have a London business and planning to start advertising your business online. Then you can basically begin here…….
You can start Growing your business with Google Ads immediately.